Medrina – "Meet CARIE" Campaign
Medrina is the nation's largest physiatry group, offering services such as PDPM reimbursement support and chronic care management.
The Challenge
There was a lack of awareness surrounding this organization's newest service, an AI-based reimbursement tool called Medrina360.
The Approach
To spread awareness of their offerings and educate customers on the benefits of the reimbursement AI software, I collaborated with a copywriter and creative director to create a personified character named CARIE (Clinical Assistant and Reimbursement Improvement Engine). We also created a 6-week proposed rollout plan.
Awards
This campaign was a 2025 Hermes Creative Award Gold Winner.
Illustration Design
My goal with creating this illustration was to incorporate elements of the organization's logo into a friendly, unique character that would strengthen the brand identity and be memorable to customers. My role also included designing social posts and overview flier (below) and collaborating with team members to brainstorm the concept.
Example Social Media Post
Example Flier
